Best tools
Shortlists, kept current
Lists go stale the week a vendor changes its pricing. These are checked by hand and dated, so you can see when we last looked.
Roundup · 5 min read
AI tools for competitor analysis: what the AI does
AI tools for competitor analysis compared on what the AI actually does: summarising, ranking, answering questions or writing reports, with prices and limits.
Verified 4 Oct 2026Read
Roundup · 5 min read
AI market research tools: what each one really does
The AI market research tools worth using, what the AI does in each, where it invents things, and what they cost, from free assistants to enterprise platforms.
Verified 4 Oct 2026Read
Roundup · 5 min read
Competitive benchmarking tools, picked by metric
Competitive benchmarking tools for comparing traffic, search visibility, social, reviews and pricing with rivals, with prices and a free option for each.
Verified 4 Oct 2026Read
Roundup · 6 min read
Competitive analysis tools: which one for which job
The best competitive analysis tools sorted by the job they do, from search and traffic to ads, pages and sales intel, with prices checked on 4 October 2026.
Verified 4 Oct 2026Read
Roundup · 5 min read
Free Ahrefs alternatives for backlinks and keywords
Free Ahrefs alternatives with their real limits: Ahrefs Webmaster Tools, Search Console, Bing's backlink tool, Moz Link Explorer and Semrush's free plan, compared.
Verified 4 Oct 2026Read
Roundup · 5 min read
Free Semrush alternatives: what each free tool replaces
The best free Semrush alternative depends on the job: Search Console, Bing Webmaster Tools, Keyword Planner, Ahrefs Webmaster Tools and more, with limits checked.
Verified 4 Oct 2026Read
Roundup · 5 min read
Free social listening tools that are actually free
Free social listening tools checked today: Google Alerts, Talkwalker Alerts, F5Bot, Reddit Pro, KWatch, Metricool and Social Blade, with each free plan's limits.
Verified 4 Oct 2026Read
Roundup · 5 min read
Keyword gap analysis tools, and a free method
Seven keyword gap analysis tools compared on how many rivals they compare, what each report shows and what it costs, plus a free method using your sitemap.
Verified 4 Oct 2026Read
Roundup · 5 min read
Market intelligence tools, enterprise and small team
The market intelligence tools that matter, split into enterprise platforms and tools a small team can afford, with published prices or reported figures for each.
Verified 4 Oct 2026Read
Roundup · 5 min read
Market research tools for small business budgets
The market research tools worth paying for and the free ones to try first: surveys, panels, search demand, trends and audience data, with prices checked.
Verified 4 Oct 2026Read
Roundup · 5 min read
Native ad spy tools for Taboola, Outbrain and MGID
The native ad spy tools that cover Taboola, Outbrain, MGID and the rest, who each is built for, what it costs, and the free checks to run first.
Verified 4 Oct 2026Read
Roundup · 7 min read
Agency rank tracking: tools that scale with clients
Agency rank tracking compared: AccuRanker, Advanced Web Ranking, SE Ranking, Nightwatch, Wincher and AgencyAnalytics on seats, white label and cost at scale.
Verified 4 Oct 2026Read
Roundup · 7 min read
Rank tracking tools compared by cost per keyword
Rank tracking tools compared on price per tracked keyword, daily or weekly updates and seats: SE Ranking, AccuRanker, Wincher, SpyFu, Semrush, Ahrefs and more.
Verified 4 Oct 2026Read
Roundup · 7 min read
Reddit monitoring tools: the free and paid options
Reddit monitoring tools compared, from free F5Bot and Reddit Pro to Syften, KWatch, Octolens and Brand24, with prices checked today and who each one suits.
Verified 4 Oct 2026Read
Roundup · 6 min read
Review monitoring tools: 8 options with real prices
Review monitoring tools compared: Google's free alerts, Trustpilot, BrightLocal, Grade.us, Birdeye, Podium and ReviewTrackers, with prices checked today.
Verified 4 Oct 2026Read
Roundup · 5 min read
Social media competitor analysis tools compared
Eight social media competitor analysis tools, from free Social Blade to Rival IQ and Sprout Social, with what each benchmarks, its limits and its real price.
Verified 4 Oct 2026Read
Roundup · 5 min read
TikTok ad spy tools: free libraries and paid options
TikTok ad spy options compared: TikTok's free Ad Library and Creative Center, PiPiAds, BigSpy and Minea, with prices checked today and what each one misses.
Verified 4 Oct 2026Read
Roundup · 7 min read
Wayback Machine alternatives that still work in 2026
Wayback Machine alternatives checked today: archive.today, Arquivo.pt, Ghostarchive and national archives, plus Stillio, Visualping and Distill for future copies.
Verified 4 Oct 2026Read
Roundup · 6 min read
Website traffic checker tools, and which to trust
Which website traffic checker to use: Similarweb, Semrush, Ahrefs, SE Ranking and Cloudflare Radar compared on free limits, what each estimates, and accuracy.
Verified 4 Oct 2026Read
Roundup · 4 min read
The best ad spy tools in 2026, and the free ones you should try first
The official ad libraries are free and more accurate than any estimate. Here is when a paid ad spy tool is still worth it, and what each one costs.
Verified 4 Oct 2026Read
Roundup · 3 min read
The best AI visibility tools in 2026
Tools that tell you whether ChatGPT, Claude, Gemini and Perplexity recommend your business. What each measures, what it costs, and how to do it by hand for free.
Verified 4 Oct 2026Read
Roundup · 3 min read
The best competitive intelligence software in 2026
The enterprise platforms, what they cost when they tell you, and an honest look at whether a smaller team needs one at all.
Verified 4 Oct 2026Read
Roundup · 4 min read
The best competitor analysis tools for agencies in 2026
What changes when you are tracking competitors for ten clients instead of one, which tools price sensibly for that, and what to put in the monthly report.
Verified 4 Oct 2026Read
Roundup · 7 min read
The best competitor monitoring tools in 2026
Twelve tools that watch what your rivals do, with real prices read from their own pages, what each one covers, and an honest note on where each one stops.
Verified 4 Oct 2026Read
Roundup · 4 min read
14 free competitor research tools that are genuinely useful
What you can find out about any competitor without spending a cent, which free tools are worth the time, and the point at which free stops working.
Verified 4 Oct 2026Read
Roundup · 3 min read
The best competitor price tracking tools in 2026
Ecommerce price monitors, the cheaper option for service businesses watching a pricing page, and what each one actually costs.
Verified 4 Oct 2026Read
Roundup · 4 min read
The best SEO competitor analysis tools in 2026
What each platform costs today, which one has the best data for which job, and how much of this you can do in Search Console for nothing.
Verified 4 Oct 2026Read
Roundup · 4 min read
The best social listening tools in 2026
What listening tools do, what they cost, and the specific thing they will not tell you that most buyers assume they will.
Verified 4 Oct 2026Read
Roundup · 3 min read
The best website change monitoring tools in 2026
Tools that tell you when a page changes, with real prices, what each detects, and the limitation every one of them shares.
Verified 4 Oct 2026Read
See it on your own competitors
Figo checks their ads, pages, rankings and reviews every week, then tells you what to do in plain words.