Industries
What to watch in your industry
Every kind of business competes on different ground. A restaurant lives on reviews and Instagram, a SaaS company on search and pricing pages, a law firm on Google Ads. Here is what to watch in each, and how.
Guide · 5 min read
Dental competitor analysis for practice owners
Dental competitor analysis for practice owners: rivals' Google Ads for implants and aligners, new patient offers, fee pages, reviews, and a monthly routine.
Verified 4 Oct 2026Read
Guide · 5 min read
Ecommerce competitor analysis for online stores
Ecommerce competitor analysis for online stores: reading rivals' Meta and TikTok ads, product launches, prices and promos, reviews, emails and category pages.
Verified 4 Oct 2026Read
Guide · 5 min read
Healthcare competitor analysis for clinics and med spas
Healthcare competitor analysis for clinics, med spas and physio: treatment prices, offers, availability, reviews, and how health ad rules shape what rivals run.
Verified 4 Oct 2026Read
Guide · 5 min read
Home services competitor analysis: HVAC to roofing
Home services competitor analysis for HVAC, plumbing, roofing and electrical firms: Local Services Ads, offers, financing, seasonality, reviews and a routine.
Verified 4 Oct 2026Read
Guide · 5 min read
Hotel competitor analysis beyond the rate shop
Hotel competitor analysis for independent hotels: building a comp set, reading STR indexes, rate checks, reviews, direct booking offers and a monthly report.
Verified 4 Oct 2026Read
Guide · 5 min read
Law firm competitor analysis, within the bar rules
Law firm competitor analysis by practice area: rivals' Google Ads, Local Services Ads, practice pages, reviews and intake offers, and the ad rules to respect.
Verified 4 Oct 2026Read
Guide · 5 min read
App competitor analysis: the store, the ads, the web
App competitor analysis for mobile teams: store listings, ratings, update history, ASO tools and their prices, Apple Ads and social ads, plus the web side.
Verified 4 Oct 2026Read
Guide · 5 min read
Real estate competitor analysis for agents (not a CMA)
Real estate competitor analysis for agents and brokerages: listing share, reviews, area guides, social and ads under housing ad rules, plus a monthly routine.
Verified 4 Oct 2026Read
Guide · 5 min read
Restaurant competitor analysis: what to watch weekly
Restaurant competitor analysis for owners: which rivals to pick, what to read in their reviews, menus, Instagram and delivery apps, plus a weekly routine.
Verified 4 Oct 2026Read
Guide · 4 min read
SaaS competitor analysis: pricing, pages and ads
SaaS competitor analysis for B2B teams: pricing and packaging, changelogs, comparison pages, G2 reviews, brand bidding, LinkedIn ads and hiring, with a routine.
Verified 4 Oct 2026Read
Guide · 5 min read
Competitor analysis for startups: a founder's guide
Competitor analysis for startups: the market slide investors expect, finding rivals you missed, spotting incumbents reacting to you, and a cheap weekly routine.
Verified 4 Oct 2026Read
See it on your own competitors
Figo checks their ads, pages, rankings and reviews every week, then tells you what to do in plain words.