For agencies
One weekly briefing per client, without the Friday scramble.
Figo watches each client's competitors across ads, pages, rankings, social and reviews, then writes the week's changes in plain words you can put in front of a client.
The job this does
Every account manager knows the drill: five browser tabs, two ad libraries, a rankings tool and a spreadsheet, repeated for every client, every week. Most of it turns up nothing. The week it does turn up something, you find out late.
Figo runs that sweep on a schedule and hands you the result: what each competitor did, the evidence behind it, and one thing worth doing. When a competitor was quiet, it says so instead of padding the report.
How it works
- 1Add a client workspaceOne workspace per client, with the client's own site tracked alongside their competitors so every comparison is against their numbers, not an industry average.
- 2Figo checks every competitor weeklyA full check the day you add them, then one automatic check a week. You never press a button, and you cannot burn through your data allowance by refreshing.
- 3Monday briefing landsOne briefing per workspace from 7am on Monday in that workspace's own time zone, by email and Slack. Read it first, then send the client their report link, which carries your logo on the Agency plan.
- 4Click any number to the evidenceEvery claim links to the ad, the page, the keyword or the AI answer it came from, so a client question never leaves you guessing.
What Figo watches for each competitor
Google Ads
Live ads from the Google Ads Transparency Center, with the creative, the landing page and the date each ad was first seen.
Meta and TikTok ads
Active ads from the public Meta Ad Library and TikTok Ad Library, including the image or video and how long each has run.
New and changed pages
New service pages, new location pages and new blog posts, grouped by section so 80 new pages read as one line, not eighty.
Rankings and traffic
Keyword positions and estimated monthly Google traffic in your client's country, with the keywords they started ranking for this week.
Reviews and rating
Google Business Profile rating, review count and star distribution, plus Trustpilot where a profile exists.
What Figo does not do
- It does not report on your own campaigns. Figo is about competitors, not your ad accounts.
- Traffic and keyword numbers are estimates from search data, not the competitor's analytics. They are right for direction and trend, not for exact visit counts.
- Ad libraries show what is public. A competitor running only email, direct mail or partner marketing will look quieter than they are.
- It cannot tell you what a competitor's ads cost or earned. Ad count is not spend, and a long-running ad is a hint, not proof of profit.
Common questions
How many clients can I track?
The Agency plan covers 20 competitors across 5 client workspaces, so a typical agency tracks 4 competitors for each of 5 clients. Growth covers 8 competitors in one workspace if you only watch a few accounts.
Can I send the briefing straight to a client?
Each workspace has its own notification address and Slack webhook, so one workspace can email its briefing to the client while you follow it in Slack. The client confirms that address first, with one click on a link we send them. The email itself carries Figo's name and links into your Figo account, so most agencies send clients the report link instead: a web page with the week's findings that needs no login, and on the Agency plan it carries your name, logo and colour.
How long does setup take per client?
About three minutes. You add the client's website and their competitors, Figo suggests competitors from search data, and it finds their social handles for you. The first full check runs straight away.
Does it replace my reporting tool?
No. Figo covers what competitors did, not what your campaigns did. It sits next to your reporting, and most agencies paste the briefing into the client's monthly report.
Can I swap a competitor when a client changes focus?
Yes. Remove one in Settings and add another, and the new one gets a full first check straight away. Because every first check costs real data, swaps are counted over a rolling 30 days: once your slots are full, the Agency plan allows up to 10 swaps in that window, Growth 4 and Starter 2.
See a real briefing before you pay
A complete annotated Monday briefing, with the evidence and the recommended action for each competitor.
Keep reading
- Weekly competitor report example the exact output, annotated.
- Where the data comes from sources, dates, estimates and gaps.
- Plans and limits what each plan covers and what it costs.