Sample briefing

What lands in your inbox every Monday.

A real Figo briefing for a fictional workspace, with notes on why each part is there. The businesses are made up. The shape of the advice is exactly what paying customers get.

Northwind Digital started 6 Google Ads for a free audit offer

Northwind Digital · northwinddigital.com · this week

  • 6 new Google Ads since 2 Sept, all sending to /free-seo-audit, which did not exist last week.
  • 3 of the 6 use the headline "Free SEO Audit in 48 Hours".
  • Traffic estimate up 9% to 12,400 visits a month, mostly from 4 new keywords around "seo audit".
  • Google reviews up from 84 to 91 this week, still 4.9 stars.
What to do: Search "seo audit" and "free seo audit" today and note whether Northwind's ad shows above yours. Your /audit page has no offer in its title. Add a time promise to it and test one ad on the same two terms with a $10 a day cap.

AI assistants name them in 40% of buyer questions, up 15 points. You are named in 10%.

Brightline Software is named by ChatGPT and Perplexity where you are not

Brightline Software · brightlinesoftware.com · this week

  • In 8 of 10 buyer questions, at least one assistant named Brightline. You were named in 2.
  • The answers that named them and not you cited the same two sources: a G2 category page and a Capterra shortlist.
  • Nothing else moved: 2 blog posts, no new ads, traffic flat at 8,300.
What to do: Get listed on the G2 category page the assistants keep citing. It is the source in 5 of the 6 answers where Brightline was named and you were not. Their profile has 31 reviews; ask your 10 happiest customers this week.

AI assistants name them in 80% of buyer questions. You are named in 20%.

Kestrel Supply had a quiet week

Kestrel Supply · kestrelsupply.com · this week

  • No new pages, ads or posts.
  • Traffic and keywords unchanged at 4,100 visits and 620 keywords.
What to do: No action needed this week.

AI assistants name them in 5% of buyer questions.

Every number above links to its source in the app.

The ad, the page, the keyword, the AI answer. Nothing is a summary you have to trust blind.

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