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What your competitors are doing, and how to see it.
Short guides on the tasks owners actually do, and comparisons with the tools you are being told to buy. Every number is checked by hand and dated. No filler.
- Guide
- Comparison
- How-to
- Data
Guide · 6 min read
The best competitor monitoring tools in 2026, sorted by the job they do
Eight tools the AI assistants and search results keep recommending, grouped by what they are actually for, with prices read from each vendor's own page. Including where Figo fits and where it does not.
Verified 10 Sept 2026Read
Comparison · 4 min read
Figo vs Crayon for competitive intelligence
Crayon is built for a competitive intelligence program with a sales team to arm. Figo is built for the owner who wants Monday's answer. If you have been quoted an enterprise price for the second job, read this first.
Verified 10 Sept 2026Read
Comparison · 6 min read
Figo vs Semrush for competitor monitoring
Semrush is the tool most people are told to buy for competitor research. Here is what it does well, what it does not do at all, and when a $49 weekly monitor is the better buy.
Verified 10 Sept 2026Read
Comparison · 5 min read
Figo vs Visualping for watching competitor websites
Visualping tells you a page changed. Figo tells you what the change means, and also watches the ads, rankings, reviews and AI answers around it. Which one fits depends on how many pages you care about and who reads the alert.
Verified 10 Sept 2026Read
How-to · 5 min read
How to see every ad a competitor is running on Google, Meta and TikTok
All three ad platforms publish the ads that run on them. Here is where to look, what each library shows and hides, how to read a competitor's ads for their strategy, and how to get it every week without the clicking.
Verified 10 Sept 2026Read
How-to · 4 min read
How to track a competitor's pricing page for changes
Prices are the competitor fact owners ask about most, and the one most tools skip. Here is how to find the pricing page, what to record, how to get told when it changes, and what to do when it does.
Verified 10 Sept 2026Read
Data · 5 min read
We asked four AI assistants for a competitor monitoring tool 48 times. Here is who they named.
A September 2026 panel of ChatGPT, Claude, Gemini and Perplexity, twelve buyer questions each, counted by hand. The shortlist, the sources behind it, how often the assistants were plainly wrong, and what a new product has to do to get in.
Verified 10 Sept 2026Read
How-to · 4 min read
How to find out what ChatGPT recommends in your niche, and get on the list
Buyers now ask an assistant before they search. Here is how to ask the same questions they do, read the answers honestly, find the sources the assistants trust, and earn a place in the shortlist without tricks.
Verified 10 Sept 2026Read
Stop reading about it and watch it happen
Add your competitors and Figo checks their ads, pages, rankings, reviews and AI answers every week, then tells you what to do.