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What your competitors are doing, and how to see it.
Short guides on the tasks owners actually do, and comparisons with the tools you are being told to buy. Every number is checked by hand and dated. No filler.
- Data
- Guide
- How-to
Data · 10 min read
Competitive intelligence tools: who still gets traffic
Estimated US Google traffic for 46 competitive intelligence tools in 10 categories, with a year of history. The total fell 29%; see who gained and who lost.
Verified 4 Oct 2026Read
Guide · 10 min read
Competitor monitoring: what to watch and how often
What competitor monitoring is, which channels are worth watching, how often to check each one, the free stack versus paid tools, and a 30 minute weekly routine.
Verified 4 Oct 2026Read
Data · 10 min read
Competitor research keywords: what marketers search for
69 competitor research keywords on US Google with a year of monthly data: ad library searches rose 28%, how-to searches fell 58%, and what that means.
Verified 4 Oct 2026Read
Guide · 8 min read
How accurate is Similarweb? What the studies show
How accurate is Similarweb, Semrush or Ahrefs traffic data? How each tool estimates visits, what five published studies found, and how to use the numbers safely.
Verified 4 Oct 2026Read
How-to · 3 min read
Which AI crawlers to allow, and the block you probably did not know about
The difference between training crawlers and the ones that fetch your page to answer a live question, and how to check what your site is doing right now.
Verified 19 Sept 2026Read
Guide · 4 min read
Google AI Overviews: what they are and what to do about them
How AI Overviews pick their sources, what they have done to click through rates, and the practical work that gets you included.
Verified 19 Sept 2026Read
How-to · 4 min read
AI visibility: how to tell whether AI recommends your business
A practical method for measuring whether ChatGPT, Claude, Gemini and Perplexity name you when buyers ask, what a good score looks like, and what to do when the answer is zero.
Verified 4 Oct 2026Read
Guide · 4 min read
Answer engine optimisation: what it is and how to do it
AEO is optimising to be the answer rather than a result. What answer engines read, why your own site is often not the source, and a measurement method you can run this week.
Verified 4 Oct 2026Read
How-to · 3 min read
How to write a competitor battlecard salespeople actually use
A one page format, the five sections that matter, what to leave out, and how to stop it going stale.
Verified 19 Sept 2026Read
Guide · 4 min read
ChatGPT SEO: how to get named when people ask it for a recommendation
What actually happens when ChatGPT answers a buying question, which sources it reads, and the work that changes who it names.
Verified 19 Sept 2026Read
Guide · 4 min read
Competitor benchmarking: choosing metrics that will not mislead you
Which numbers are comparable across companies, which are modelled guesses, and how to build a benchmark you can defend in twelve months.
Verified 19 Sept 2026Read
Guide · 5 min read
Generative engine optimisation, explained without the hype
GEO is the work of getting named when ChatGPT, Claude, Gemini and Perplexity answer a buying question. Here is how those answers are actually assembled, what moves them, and how to measure whether you are in them.
Verified 19 Sept 2026Read
Guide · 3 min read
LLM SEO: what actually gets a model to mention you
How large language models decide which companies to name, why your blog is rarely the deciding factor, and the work that changes the answer.
Verified 19 Sept 2026Read
Guide · 3 min read
Is llms.txt worth publishing? An honest answer
What the proposal is, who actually reads it today, what it costs you to publish one, and the work that matters more.
Verified 19 Sept 2026Read
Guide · 3 min read
Perplexity SEO: how to get cited by the search assistant that always cites
Perplexity shows its sources on every answer, which makes it the easiest AI assistant to learn from. Here is how to read it and how to get included.
Verified 19 Sept 2026Read
Guide · 4 min read
Does schema markup help with AI search? What it does and does not do
Structured data is worth implementing and it is not the lever people claim. Here is what it actually contributes and which types are worth the effort.
Verified 19 Sept 2026Read
Guide · 4 min read
Share of voice: how to measure it without fooling yourself
Four ways to measure share of voice, which one fits which question, and the mistakes that make the number meaningless.
Verified 4 Oct 2026Read
Guide · 4 min read
What competitive intelligence actually is, and what it is not
A plain definition, the four types worth knowing, where the ethical line sits, and how a small team does it without a programme.
Verified 4 Oct 2026Read
How-to · 5 min read
How to see every ad a competitor is running on Google, Meta and TikTok
All three ad platforms publish the ads that run on them. Here is where to look, what each library shows and hides, how to read a competitor's ads for their strategy, and how to get it every week without the clicking.
Verified 4 Oct 2026Read
How-to · 4 min read
How to track a competitor's pricing page for changes
Prices are the competitor fact owners ask about most, and the one most tools skip. Here is how to find the pricing page, what to record, how to get told when it changes, and what to do when it does.
Verified 10 Sept 2026Read
Data · 5 min read
We asked four AI assistants for a competitor monitoring tool 48 times. Here is who they named.
A September 2026 panel of ChatGPT, Claude, Gemini and Perplexity, twelve buyer questions each, counted by hand. The shortlist, the sources behind it, how often the assistants were plainly wrong, and what a new product has to do to get in.
Verified 10 Sept 2026Read
How-to · 4 min read
How to find out what ChatGPT recommends in your niche, and get on the list
Buyers now ask an assistant before they search. Here is how to ask the same questions they do, read the answers honestly, find the sources the assistants trust, and earn a place in the shortlist without tricks.
Verified 4 Oct 2026Read
Stop reading about it and watch it happen
Add your competitors and Figo checks their ads, pages, rankings and reviews every week, then tells you what to do.