Pricing
Simple prices. No hidden extras.
Prices are in US dollars and billed monthly. Every plan includes every channel Figo watches; the plans differ by how many businesses you track and a few extras for agencies.
Starter
For one business that wants to know what its three closest rivals are doing.
$49
per month
- 3 competitors, a full check every week
- Rankings, traffic, pages and blog posts
- Google, Meta and TikTok ads
- Instagram, Facebook and Reddit posts
- A plain-English briefing every Monday
- Email and Slack alert when a new ad or page shows up
- Ask Figo: 30 questions a day
Growth
RecommendedFor marketing teams that watch the whole market, not just the top three.
$99
per month
- 8 competitors
- Ask Figo: 60 questions a day
The 7 day free trial runs on Starter. Choose Growth during the trial or after it.
Agency
For agencies that spy for many clients and want their own name on the reports.
$249
per month
- 20 competitors, 5 client workspaces
- Your logo on each client's web report
- A separate Monday briefing for each client
- Swap up to 10 competitors every 30 days
- Ask Figo: 100 questions a day per client
The 7 day free trial runs on Starter. Choose Agency during the trial or after it.
Enterprise
For groups and large agencies that need more volume and a contract.
Custom
- 60+ competitors, 15+ workspaces
- Invoiced on a contract
- Dedicated support and an SLA
What each plan includes
| Feature | Starter | Growth | Agency | Enterprise |
|---|---|---|---|---|
| Competitors tracked | 3 | 8 | 20 | 60+ |
| Client workspaces | 1 | 1 | 5 | 15 |
| Full check every week | ||||
| Google, Meta and TikTok ads | ||||
| New pages and blog posts | ||||
| Rankings and estimated traffic | ||||
| Google reviews and Trustpilot | ||||
| Instagram, Facebook and Reddit | ||||
| Monday briefing by email and Slack | ||||
| Email and Slack alert when a new ad or page shows up | ||||
| Ask Figo questions a day | 30 per workspace | 60 per workspace | 100 per workspace | 100 per workspace |
| Competitor swaps per 30 days | Up to 2 | Up to 4 | Up to 10 | Up to 30 |
| Shareable client report link | ||||
| Your logo on the client report |
Which plan fits
Starter suits one business watching the three rivals it actually loses deals to. Growth suits a marketing team that needs the whole competitive set rather than the top three. Agency suits anyone reporting to clients: 20 competitors split across 5 client workspaces, each with its own Monday briefing and a client report link carrying your logo.
If you are unsure, start lower. You can move up from the Billing page at any time, and Stripe adjusts the price for the rest of the month.
Common questions
Is there a free trial?
Yes. Every new account gets 7 days of Starter free once you confirm your email, with no card: three competitors, a full check and a Monday briefing. If you pick a plan during the trial, your card is first charged when the trial ends. After that you can cancel any time and keep access until the end of the month you paid for.
What currency are prices in?
US dollars, billed monthly. Your card issuer converts if you are billed in another currency.
What counts as a competitor?
One business you track. Your own website is tracked as well and does not use a slot, because every comparison in the briefing is against your numbers.
Can I change plan later?
Yes, from the Billing page in the app at any time. Billing runs through Stripe, which adjusts the price for the part of the month that is left. A plan you choose during the free trial starts when the trial ends.
How often is my data refreshed?
Each competitor gets a full check the day you add it, then one automatic check a week. There is no manual re-scan button, which keeps costs, and therefore prices, predictable.
What happens if I cancel?
You keep access until the end of the month you paid for. After that the checks stop, but your competitors and their history are kept, so everything is still there if you come back. If you would rather it was gone, delete your account in Settings, which deletes your businesses, competitors, data and login straight away, or email privacy@tryfigo.com.
Do you offer an Enterprise plan?
Yes, for more than 20 competitors, more client workspaces and an invoice-based contract. Contact us with your numbers and we reply within one working day.
See what you get before you pay
A complete annotated briefing, the same thing paying customers read every Monday.
Keep reading
- For agencies client workspaces and branded client reports.
- For marketing teams deciding what deserves a response.
- For small business one email a week, no analyst needed.