Pricing
Simple prices. No hidden extras.
Prices are in US dollars and billed monthly. Every plan includes every channel Figo watches; the plans differ by how many businesses you track and how often the AI assistants are asked.
Starter
For one business that wants to know what its three closest rivals are doing.
$49
per month
- 3 competitors, a full check every week
- Rankings, traffic, pages and blog posts
- Google, Meta and TikTok ads
- Instagram, Facebook and Reddit posts
- AI visibility: 10 buyer questions, every two weeks
- A plain-English briefing every Monday
Growth
Most popularFor marketing teams that watch the whole market, not just the top three.
$99
per month
- 8 competitors
- AI visibility: 10 buyer questions, every week
- Keyword gap: what they rank for and you do not
- Email alert when a new ad or page shows up
- Export any table to CSV
Agency
For agencies that spy for many clients and want their own name on the reports.
$249
per month
- 20 competitors, 5 client workspaces
- AI visibility: 10 questions per client workspace, every week
- Your logo on every report
- Monday briefing emailed to each client
- Swap competitors any time
Enterprise
For groups and large agencies that need volume, API access and a contract.
Custom
- 60+ competitors, 15+ workspaces
- AI visibility: custom question sets
- API access
- SSO and audit log
- Dedicated support and an SLA
What each plan includes
| Feature | Starter | Growth | Agency | Enterprise |
|---|---|---|---|---|
| Competitors tracked | 3 | 8 | 20 | 60+ |
| Client workspaces | 1 | 1 | 5 | 15 |
| Full check every week | ||||
| Google, Meta and TikTok ads | ||||
| New pages and blog posts | ||||
| Rankings and estimated traffic | ||||
| Google reviews and Trustpilot | ||||
| Instagram, Facebook and Reddit | ||||
| Monday briefing by email and Slack | ||||
| Ask Figo chat | ||||
| AI visibility questions | 10 per workspace | 10 per workspace | 10 per workspace | 15 per workspace |
| AI visibility run | Every week | Every week | Every two weeks | Every week |
| Your logo on reports | ||||
| API access |
Which plan fits
Starter suits one business watching the three rivals it actually loses deals to. Growth suits a marketing team that needs the whole competitive set rather than the top three, and wants the AI assistants asked every week. Agency suits anyone reporting to clients: 20 competitors split across 5 client workspaces, each with its own briefing and your logo on it.
If you are unsure, start lower. Moving up takes effect immediately and you only pay the difference.
Common questions
Is there a free trial?
No. Every plan is paid from day one, because every check costs us real data. You can cancel any time and keep access until the end of the month you paid for.
What currency are prices in?
US dollars, billed monthly. Your card issuer converts if you are billed in another currency.
What counts as a competitor?
One business you track. Your own website is tracked as well and does not use a slot, because every comparison in the briefing is against your numbers.
Can I change plan later?
Yes, in the app at any time. Moving up takes effect immediately and you only pay the difference. Moving down applies at the end of the month you have paid for.
How often is my data refreshed?
Each competitor gets a full check the day you add it, then one automatic check a week. The AI assistants are asked every Monday. There is no manual re-scan button, which keeps costs, and therefore prices, predictable.
What happens if I cancel?
You keep access until the end of the paid month. Your data stays for 30 days in case you come back, then it is deleted.
Do you offer an Enterprise plan?
Yes, for more than 20 competitors, more client workspaces, API access, SSO and an invoice-based contract. Contact us with your numbers and we reply within one working day.
See what you get before you pay
A complete annotated briefing, the same thing paying customers read every Monday.
Keep reading
- For agencies client workspaces and branded briefings.
- For marketing teams deciding what deserves a response.
- For small business one email a week, no analyst needed.