Built so you never miss a competitor's move.

Most competitor tools are made for SEO experts. They hand you a spreadsheet and leave the thinking to you. Founders and small marketing teams do not have a spare afternoon every week to click through five competitor sites and three ad libraries.

Figo does that work on a schedule and turns it into one Monday briefing: what each competitor did, the evidence, and one specific thing worth doing about it. If nothing happened, it says so.

Rankings and traffic estimates come from Google search data. Ads come from the public ad libraries of Google, Meta and TikTok. Pages and blog posts come from the competitor’s own site. Reviews come from Google Business Profiles and Trustpilot.

Every number in the app links to where it came from, so you can check it yourself.

A full check the day you add a competitor, then one automatic check a week. The briefing goes out on Monday morning in your time zone.

Figo is a small, independent product. It started as an internal tool at a marketing agency that got tired of doing this by hand for clients, and it still runs the same checks for those clients today.

Questions, ideas, or a company you want tracked that we do not cover yet? Write to us.