Templates
Templates you can copy today
Frameworks for understanding competitors, each with a blank version to copy and a filled-in example from a real kind of business. No sign-up and no download wall.
Template · 6 min read
Competitive analysis report template and sample
How to structure a competitive analysis report, a template outline you can copy, sample excerpts, and how the weekly and quarterly versions differ.
Verified 4 Oct 2026Read
Template · 6 min read
Competitive landscape slide: 4 layouts that work
How to build a competitive landscape slide: the 2x2, market map, feature table and alternatives layouts, examples of each, and the mistakes investors spot.
Verified 4 Oct 2026Read
Template · 6 min read
Competitive matrix template, with an honest example
A competitive matrix template to copy, how to choose rows buyers actually decide on, a scoring method, a filled example and the version for your website.
Verified 4 Oct 2026Read
Template · 6 min read
Competitive profile matrix (CPM): template and example
How to build a competitive profile matrix: pick critical success factors, weight them to 1.0, rate rivals 1 to 4 and read the scores. With a worked example.
Verified 4 Oct 2026Read
Template · 7 min read
Competitor analysis example: what finished looks like
A complete competitor analysis example for a hypothetical coffee brand and three rivals: matrix, channels, pricing, messaging, SWOT and dated actions.
Verified 4 Oct 2026Read
Template · 6 min read
Competitor analysis Excel template (free download)
A free competitor analysis Excel template with six tabs, working weighted scoring formulas and a price history, plus how to open it as a Google Sheets template.
Verified 4 Oct 2026Read
Template · 7 min read
Perceptual map: template, examples and how to make one
What a perceptual map is, how to choose axes buyers really decide on, and how to plot brands from survey scores or review language. Template and examples.
Verified 4 Oct 2026Read
Template · 7 min read
Porter's five forces: template and worked example
Porter's five forces explained in plain English, with a copyable scoring template, the evidence to use for each force and a full worked example for a gym.
Verified 4 Oct 2026Read
Template · 5 min read
Positioning map: map your competitors and find the gap
How to build a competitor positioning map from rivals' own websites, pricing pages and ads: choosing two dimensions, scoring the evidence and testing the gap.
Verified 4 Oct 2026Read
Template · 7 min read
Positioning statement examples and a fill-in template
Twelve positioning statement examples across local, B2B, ecommerce and service businesses, the For, who, unlike template, and a test to run yours against rivals.
Verified 4 Oct 2026Read
Template · 5 min read
Social media competitive analysis template, filled in
A copyable social media competitive analysis template to compare rivals platform by platform: followers, cadence, engagement rate, formats, themes and ads.
Verified 4 Oct 2026Read
Template · 9 min read
SWOT analysis examples that end in a decision
Six SWOT analysis examples, from a plumber, a skincare brand, a SaaS app, a restaurant, an agency and Netflix, each with evidence and the action it leads to.
Verified 4 Oct 2026Read
Template · 7 min read
SWOT analysis template: evidence in, decisions out
A free SWOT analysis template to copy, with prompts for each quadrant, an evidence column, a filled example and the TOWS step that turns it into decisions.
Verified 4 Oct 2026Read
Template · 6 min read
TOWS matrix template, worked example and TOWS vs SWOT
A TOWS matrix turns a SWOT into four kinds of strategy. Copy the template, follow a fully worked example, and see when TOWS beats SWOT and when it does not.
Verified 4 Oct 2026Read
Template · 6 min read
Unique selling proposition examples that still work
Unique selling proposition examples from M&M's, FedEx and Domino's, small business USPs, a template, and how to check no rival already claims yours.
Verified 4 Oct 2026Read
Template · 6 min read
Value proposition examples by business type
Value proposition examples for local services, SaaS, ecommerce and agencies, a fill-in template, and how to write yours from the gaps in competitor reviews.
Verified 4 Oct 2026Read
See it on your own competitors
Figo checks their ads, pages, rankings and reviews every week, then tells you what to do in plain words.