Guides
Do the job today
Each guide shows the free way first, with the exact clicks, then what changes when a tool does it for you every week. No sign-up needed to follow along.
How-to · 8 min read
AI competitor analysis: prompts, sources and pitfalls
How to do AI competitor analysis with ChatGPT, Claude or Perplexity: prompts that work, how to feed in real sources, and where the answers make things up.
Verified 4 Oct 2026Read
Guide · 6 min read
Bidding on competitor keywords: the rules and the maths
Bidding on competitor keywords is allowed in Google Ads; their trademark in your ad text is not. The policy, the costs, and what to do when rivals bid on you.
Verified 4 Oct 2026Read
How-to · 7 min read
Brand monitoring for free: the stack that works
Brand monitoring for free: Google Alerts set up properly, Talkwalker Alerts, Reddit, X, review sites and Search Console, and when a paid tool is worth it.
Verified 4 Oct 2026Read
How-to · 6 min read
How to check competitor website traffic: 6 ways
How to check competitor website traffic for free with Similarweb, Semrush, Ahrefs and Google Trends, what each number measures, and how far to trust it.
Verified 4 Oct 2026Read
How-to · 6 min read
How to check when a website was last updated
How to check when a website was last updated from page source dates, sitemap lastmod, HTTP headers, Google and the Wayback Machine, and which of them lie.
Verified 4 Oct 2026Read
How-to · 7 min read
Competitive analysis for a business plan, with example
How to write the competitive analysis for a business plan: what lenders and investors look for, a structure, a filled sample, and the mistakes that cost credibility.
Verified 4 Oct 2026Read
How-to · 7 min read
Competitor analysis for marketing: six things to study
Competitor analysis for marketing, step by step: study rivals' messaging, offers, pricing pages, channels, content and ads, then turn it into a marketing plan.
Verified 4 Oct 2026Read
Guide · 6 min read
Competitor analysis frameworks: which to use, when
Seven competitor analysis frameworks compared, from SWOT and five forces to perceptual maps and jobs to be done: what each answers, time needed, which to skip.
Verified 4 Oct 2026Read
How-to · 7 min read
Competitor SWOT analysis: evidence, not adjectives
How to do a competitor SWOT analysis from public evidence: what goes in each quadrant, a filled example, side by side comparison, and using their weaknesses.
Verified 4 Oct 2026Read
How-to · 6 min read
How to check the traffic sources of a website
How to check the traffic sources of a website you do not own: search, paid, social, referral and direct, estimated channel by channel and cross-checked.
Verified 4 Oct 2026Read
How-to · 6 min read
Facebook competitor analysis: a practical Page audit
Facebook competitor analysis for 2026: Page transparency, name changes, ads in the Meta Ad Library, Reels, groups, events, reviews and Meta's free Benchmarking.
Verified 4 Oct 2026Read
How-to · 6 min read
How to find a company's revenue, even a private one
How to find a company's revenue in SEC and Companies House filings, and how to estimate a private company's revenue when nothing is filed, with error bars.
Verified 4 Oct 2026Read
How-to · 7 min read
How to find all pages on a website, even removed ones
How to find all pages on a website using its sitemap, robots.txt, site search, a free crawler and the Wayback CDX index for pages a competitor has removed.
Verified 4 Oct 2026Read
How-to · 6 min read
How many employees does a company have? 7 ways to check
How many employees does a company have? Check LinkedIn, SEC and Companies House filings, job boards and team pages, then read a competitor's hiring as strategy.
Verified 4 Oct 2026Read
Guide · 7 min read
Google Ads auction insights: how to read every metric
Google Ads auction insights shows who you compete with in each auction. What impression share, overlap rate and the other metrics mean, and what to do about them.
Verified 4 Oct 2026Read
How-to · 7 min read
Google Ads Transparency Center: find any rival's ads
How to use the Google Ads Transparency Center: searching by name or website, every filter, what EU ads add, what it hides, and a weekly check per competitor.
Verified 4 Oct 2026Read
How-to · 6 min read
Google Trends compare: benchmark competitor brands
How to use Google Trends compare to benchmark competitor brands: terms versus topics, regions, time ranges, reading spikes, and why small brands show zero.
Verified 4 Oct 2026Read
How-to · 6 min read
Instagram ad library: see any brand's Instagram ads
There is no separate Instagram ad library. Here is how to filter the Meta Ad Library to Instagram, spot Reels and Stories ads, and find a rival's creator ads.
Verified 4 Oct 2026Read
How-to · 7 min read
Instagram competitor analysis: the numbers that matter
Instagram competitor analysis from public data: posting cadence, Reels vs carousels, how to calculate engagement rate, hooks, creator collabs and Meta ads.
Verified 4 Oct 2026Read
How-to · 6 min read
LinkedIn Ad Library: see a competitor's B2B ads
How to use the LinkedIn Ad Library: search by company, payer or keyword, what EU ads reveal about targeting, and a monthly log of a competitor's offers.
Verified 4 Oct 2026Read
How-to · 6 min read
LinkedIn competitor analysis: what a Page reveals
LinkedIn competitor analysis for B2B: follower growth, post themes, employee advocacy, the Jobs and People tabs, Premium Insights and the LinkedIn Ad Library.
Verified 4 Oct 2026Read
How-to · 8 min read
Meta Ad Library: how to search it and read rival ads
How to use the Meta Ad Library: the direct link, every filter, what EU and UK searches add, what it never shows, and a weekly routine for watching a competitor.
Verified 4 Oct 2026Read
How-to · 5 min read
Bing ads library: searching Microsoft's Ad Library
The Bing ads library is Microsoft's Ad Library, and it only covers ads shown in the EU and EEA. How to search it, what it reveals, and why Bing ads mirror Google's.
Verified 4 Oct 2026Read
How-to · 5 min read
Pinterest ad library: how to use the Ads Repository
Pinterest's ad library is its EU-focused Ads Repository. How to search it, what each ad's details reveal, and how to watch a rival's Pinterest ads outside the EU.
Verified 4 Oct 2026Read
How-to · 6 min read
PPC competitor analysis: who bids, on what, and why
A PPC competitor analysis in six steps: find who really bids against you, estimate their keywords, read their ads and landing pages, then turn it into changes.
Verified 4 Oct 2026Read
Guide · 6 min read
Reddit ads library: what exists and the workaround
Reddit has no public library of commercial ads yet. What it does offer, what EU law will force from 2027, and how to see a competitor's Reddit ads today.
Verified 4 Oct 2026Read
How-to · 8 min read
Reddit monitoring: free and paid ways to track mentions
Reddit monitoring done properly: Reddit's own search, Google, free keyword alerts like F5Bot and Reddit Pro, paid tools, and how to reply without a ban.
Verified 4 Oct 2026Read
How-to · 8 min read
Review monitoring: track your reviews and competitors'
Review monitoring for your business and your competitors: which sites to watch, the five numbers worth tracking, a routine that fits in an hour, and the rules.
Verified 4 Oct 2026Read
How-to · 6 min read
SEO competitor analysis: a 10-step checklist
An SEO competitor analysis checklist in ten steps: find search competitors, compare visibility, top pages, formats, technical basics, links and SERP features.
Verified 4 Oct 2026Read
How-to · 5 min read
Snapchat ads library: how to search Snap's Ads Gallery
The Snapchat ads library is Snap's Ads Gallery, built for EU ads, plus a separate political ads library. How to search both, what they show, and when it is worth it.
Verified 4 Oct 2026Read
How-to · 7 min read
How to spy on competitors legally: 15 places to look
How to spy on competitors legally: fifteen public sources, from ad libraries and sitemaps to job ads and filings, what each reveals, and the ethical line to hold.
Verified 4 Oct 2026Read
How-to · 6 min read
TikTok Ad Library and Creative Center: how to use both
The TikTok Ad Library only covers ads shown in Europe. How to search it, what each ad reveals, and how Creative Center Top Ads fills the gap elsewhere.
Verified 4 Oct 2026Read
How-to · 6 min read
TikTok competitor analysis: organic, ads and Shop
TikTok competitor analysis for small brands: cadence, median views, TikTok's own engagement rate formula, creators, TikTok Shop and both TikTok ad libraries.
Verified 4 Oct 2026Read
How-to · 5 min read
Competitor SEO tracking: how to track rival rankings
Competitor SEO tracking in practice: picking the keyword set, setting up a rank tracker, weekly or daily checks, and reading ranking jumps as new rival pages.
Verified 4 Oct 2026Read
How-to · 6 min read
Unlinked brand mentions: find them and win the link
How to find unlinked brand mentions with Google, alerts and SEO tools, which are worth an email, an outreach template that works, and the competitor version.
Verified 4 Oct 2026Read
How-to · 6 min read
How to use the Wayback Machine for competitor research
How to use the Wayback Machine to see old versions of a competitor's website: pricing history, messaging changes, removed pages, the CDX index and its limits.
Verified 4 Oct 2026Read
How-to · 5 min read
Twitter ads library: how to use the X Ads Repository
The Twitter ads library is now the X Ads Repository, and it only covers ads shown in the EU. How to search it, what the report contains, and what it cannot do.
Verified 4 Oct 2026Read
How-to · 5 min read
YouTube ads library: how to find a rival's video ads
There is no separate YouTube ads library. How to find a rival's YouTube ads in Google's Transparency Center, why they hide from their channel, and what to read.
Verified 4 Oct 2026Read
How-to · 7 min read
YouTube competitor analysis: a channel audit that works
YouTube competitor analysis from public data: upload cadence, the Popular sort, title and thumbnail patterns, Shorts, views per subscriber and YouTube ads.
Verified 4 Oct 2026Read
How-to · 4 min read
How to put competitor intelligence in a client report
The one page format clients actually read, the numbers worth keeping for a whole engagement, and the section that renews retainers.
Verified 4 Oct 2026Read
How-to · 3 min read
How to find your positioning in your competitors' reviews
Three star reviews are the most honest competitive research available, they are free, and almost nobody reads them properly.
Verified 19 Sept 2026Read
Template · 4 min read
A competitor analysis template you will actually finish
A one page template with the fields that change decisions, the ones to skip, and a worked example filled in.
Verified 4 Oct 2026Read
How-to · 4 min read
Competitor backlink analysis, and what to do with the list
How to find where a competitor's links come from, which of those you can realistically get, and why most backlink gap exports are a waste of a morning.
Verified 4 Oct 2026Read
How-to · 4 min read
How to audit a competitor's content in 90 minutes
Using their own sitemap to map everything they publish, spot the pattern, and find the gap worth filling.
Verified 19 Sept 2026Read
How-to · 4 min read
Competitor keyword research: how to find the terms they win and you do not
A keyword gap method that ends with a short list you will actually write, rather than a 4,000 row export nobody opens.
Verified 4 Oct 2026Read
How-to · 4 min read
Competitor monitoring for local businesses, the version that fits in an hour
What matters when your competition is three streets away, which free checks catch it, and the local signals that predict trouble.
Verified 19 Sept 2026Read
How-to · 4 min read
How to find your real competitors, not the ones you think about
Four sources that produce different competitor lists, why the differences matter, and how to end up with the three names worth watching.
Verified 19 Sept 2026Read
How-to · 5 min read
How to do competitor research, properly, in one afternoon
A step by step method using free sources, what to write down, and how to turn a pile of notes into three decisions instead of a document nobody opens.
Verified 4 Oct 2026Read
How-to · 4 min read
How to tell if a competitor is outspending you on ads
Why every spend estimate you have seen is modelled, which free signals are more reliable than a dollar figure, and how to read them.
Verified 4 Oct 2026Read
How-to · 4 min read
How to monitor competitor pricing and spot the changes that matter
The pricing changes that are easy to miss, how to build a price history for nothing, and what to do when a rival undercuts you.
Verified 4 Oct 2026Read
How-to · 4 min read
How to monitor competitor social media without wasting your week
What to track, what to ignore, the free ways to do it, and the two numbers that actually predict what a competitor will do next.
Verified 4 Oct 2026Read
How-to · 4 min read
How to track competitor website changes without drowning in alerts
The pages worth watching, the free methods, and the setup that stops change alerts becoming something you filter to a folder and never open.
Verified 4 Oct 2026Read
How-to · 4 min read
How to run win-loss analysis without a research budget
The five questions that produce usable answers, who should ask them, and why the losses you never hear about matter most.
Verified 19 Sept 2026Read
See it on your own competitors
Figo checks their ads, pages, rankings and reviews every week, then tells you what to do in plain words.