Guides
Do the job today
Each guide shows the free way first, with the exact clicks, then what changes when a tool does it for you every week. No sign-up needed to follow along.
How-to · 3 min read
How to find your positioning in your competitors' reviews
Three star reviews are the most honest competitive research available, they are free, and almost nobody reads them properly.
Verified 19 Sept 2026Read
Guide · 4 min read
A competitor analysis template you will actually finish
A one page template with the fields that change decisions, the ones to skip, and a worked example filled in.
Verified 19 Sept 2026Read
How-to · 4 min read
Competitor backlink analysis, and what to do with the list
How to find where a competitor's links come from, which of those you can realistically get, and why most backlink gap exports are a waste of a morning.
Verified 19 Sept 2026Read
How-to · 4 min read
How to audit a competitor's content in 90 minutes
Using their own sitemap to map everything they publish, spot the pattern, and find the gap worth filling.
Verified 19 Sept 2026Read
How-to · 4 min read
Competitor keyword research: how to find the terms they win and you do not
A keyword gap method that ends with a short list you will actually write, rather than a 4,000 row export nobody opens.
Verified 19 Sept 2026Read
How-to · 4 min read
Competitor monitoring for local businesses, the version that fits in an hour
What matters when your competition is three streets away, which free checks catch it, and the local signals that predict trouble.
Verified 19 Sept 2026Read
How-to · 4 min read
How to find your real competitors, not the ones you think about
Four sources that produce different competitor lists, why the differences matter, and how to end up with the three names worth watching.
Verified 19 Sept 2026Read
How-to · 5 min read
How to do competitor research, properly, in one afternoon
A step by step method using free sources, what to write down, and how to turn a pile of notes into three decisions instead of a document nobody opens.
Verified 19 Sept 2026Read
How-to · 4 min read
How to tell if a competitor is outspending you on ads
Why every spend estimate you have seen is modelled, which free signals are more reliable than a dollar figure, and how to read them.
Verified 19 Sept 2026Read
How-to · 4 min read
How to monitor competitor pricing and spot the changes that matter
The pricing changes that are easy to miss, how to build a price history for nothing, and what to do when a rival undercuts you.
Verified 19 Sept 2026Read
How-to · 3 min read
How to monitor competitor social media without wasting your week
What to track, what to ignore, the free ways to do it, and the two numbers that actually predict what a competitor will do next.
Verified 19 Sept 2026Read
How-to · 4 min read
How to track competitor website changes without drowning in alerts
The pages worth watching, the free methods, and the setup that stops change alerts becoming something you filter to a folder and never open.
Verified 19 Sept 2026Read
How-to · 4 min read
How to run win-loss analysis without a research budget
The five questions that produce usable answers, who should ask them, and why the losses you never hear about matter most.
Verified 19 Sept 2026Read
See it on your own competitors
Figo checks their ads, pages, rankings, reviews and AI answers every week, then tells you what to do in plain words.