Review monitoring tools: 8 options with real prices

Review monitoring tools do two different jobs, and most only do one. The first is watching your own reviews so you can reply fast. The second is watching competitors' reviews so you can see their rating slip or their review count pull ahead. The free tools from Google and Trustpilot handle the first job for a single location; the paid platforms earn their money when you have many locations, many sites, or clients.

How we chose

We picked tools that alert you to new reviews or record review numbers over time, and checked each one's pricing page today. Prices below were read from each vendor's own pricing page on 4 October 2026. Three of the best known vendors publish no prices at all, and we say so rather than repeat figures from elsewhere.

We left out general social listening tools. Some cover review sites, but buying a $199 a month listening tool to watch your Google rating is the wrong shape of product.

The review monitoring tools compared

Free review monitoring first

Google Business Profile notifications

For your own Google reviews, start here. Google's Business Profile notifications include a Customer activity category described as "Alerts when customers leave new reviews or add photos", and you switch it on from your profile under More, then Notifications (Google's notification help). Notifications can arrive by email, in Search or in Maps.

Best at: being told about every new Google review on a profile you manage, for nothing.

Limits: one business at a time, Google only, and nothing at all about competitors. Google's notifications only cover profiles you own.

Trustpilot's free plan

Trustpilot's free business plan gives one user and one domain a basic profile page, a performance overview, a review collection widget and 50 review invitations a month. Paid plans add more invitations, users and widgets: Plus starts at $319 a month per domain and Premium at $799, both billed annually on a 12 month commitment.

Best at: businesses whose buyers check Trustpilot before they buy.

Limits: the paid tiers are expensive for monitoring alone, because what you are really paying for is invitations, widgets and integrations.

Paid review monitoring software

BrightLocal, the local business pick

BrightLocal only includes review monitoring on its Grow plan: "Monitor and respond to customer reviews across multiple sites", plus review requests by email, SMS and in store, and a review widget. For one location Grow is $65 a month, or $584 a year (which BrightLocal shows as $49 a month). Prices rise by location band. The trial is 14 days with no card.

Best at: local businesses and local SEO agencies. The same subscription includes a local rank tracker and citation tools, so you are not paying twice.

Limits: the cheaper Track and Manage plans do not include review monitoring, which is easy to miss.

Grade.us, built for agencies

Grade.us costs $99 a month for one location on its Small Business plan, $60 a month per location on Multi Location, and its Agency plan is listed as "$400+/mo" for 10 or more seats, with white label reputation software for client work. Annual billing saves 20%. The trial is 14 days with no card.

Best at: agencies that run review generation and monitoring for local clients under their own brand.

Limits: it is priced per location, so a single business with one site pays more than BrightLocal's review plan.

Birdeye, for multi-location brands

Birdeye publishes no prices. Its pricing page asks for your number of locations, in bands from 1 to 3 up to 1,000 or more, and says pricing is "built around outcomes, not seat counts".

Best at: brands with dozens or hundreds of locations that want reviews, listings and messaging in one contract.

Limits: you cannot tell what it costs until you have had a sales conversation, which is a poor fit for a small business comparing options on a Tuesday afternoon.

Podium, reviews inside a messaging platform

Podium also publishes no prices. Every plan includes review collection alongside a phone system, website chat, a shared inbox and text marketing.

Best at: businesses that win customers by text and phone, such as dealerships and home services, and want review requests to go out from the same place.

Limits: if you only want review alerts, most of what you would be paying for is something else.

ReviewTrackers, for review data at scale

ReviewTrackers prices per location per month, paid annually, but the number did not render on its plans page today. Its Starter plan lists unlimited users, alerts, dashboards, review requests and responding; Essential adds experience analysis and competitor insights; a Data Only plan feeds review data from more than 100 sources into your own systems.

Best at: larger brands that want review text as data, analysed across many sites.

Limits: quote only, annual contracts, and more analysis than a small business will use.

Watching competitors' reviews

Your own reviews tell you what to fix. Competitors' reviews tell you where they are vulnerable, and the numbers move slowly enough that a weekly or monthly check is plenty.

Track four things per competitor: rating, review count, how many reviews arrived since last time, and the share of one and two star reviews. A rival whose review count doubles in a quarter is running a review campaign. A rival whose rating drifts from 4.7 to 4.4 has an operational problem you can position against. The review monitoring guide has the full routine, and finding your positioning in competitors' reviews covers what to do with the text.

Figo, for competitors' ratings

Ours, so judge accordingly. Figo records each tracked competitor's Google rating, review count and star spread, and their Trustpilot rating and review count, once a week, and reports what moved in a Monday briefing alongside their ads, pages, rankings and social posts. Plans start at $49 a month for 3 competitors.

Two honest limits. Figo's Google review figures come from an index that can lag the live profile by a few weeks, so a review posted yesterday may not appear in this week's numbers. And it does not watch your own reviews or let you reply, so it does not replace any tool above for that job.

Do not pick Figo if what you need is an alert the moment a customer leaves you a one star review. Google's free notifications do that better.

Who should pick what

• One location, Google reviews: Google Business Profile notifications, free.
• Ecommerce on Trustpilot: Trustpilot's free plan, and pay only if you need more invitations.
• Local business that also cares about local rankings: BrightLocal Grow.
• Agency managing reviews for local clients: Grade.us.
• Multi-location brand with a budget: Birdeye or ReviewTrackers, and ask both for the review sites they cover in writing.
• Reviews are a by-product of texting customers: Podium.
• You want competitors' ratings tracked with everything else they do: Figo, or a monthly spreadsheet if you only have two rivals.

If you also want to know what competitors are doing beyond their reviews, the competitor monitoring tools roundup covers the wider category.