Moz Pro pricing in 2026: plans, seats and add-ons
Moz Pro pricing runs $49 to $299 a month billed monthly, or $79 to $239 a month paid yearly. Every plan, the $49 seat charge, add-ons and the free options.
Moz Pro pricing runs from $49 a month for the entry-level Starter plan to $299 a month for Large, billed monthly. Pay yearly and Standard, Medium and Large drop 20%, to $79, $143 and $239 a month for the first year. Enterprise is by enquiry. Extra users cost $49 a month each on any plan.
Prices below were read from moz.com/products/pro/pricing on 4 October 2026. That day the page also carried a banner reading "Last chance to save up to 40% - ends today!", so a promotion may change what you see.
Moz Pro pricing by plan
| Plan | Monthly billing | Yearly billing, per month | Billed for the first year | Users | Tracked sites | Tracked keywords |
|---|---|---|---|---|---|---|
| Starter | $49 | Not shown | Not shown | Not shown | Single website | Not shown |
| Standard | $99 | $79 | $950 | 1 | 3 | 300 |
| Medium | $179 | $143 | $1,719 | 2 | 10 | 1,500 |
| Large | $299 | $239 | $2,868 | 3 | 25 | 3,000 |
| Enterprise | Ask Moz | Ask Moz | Ask Moz | Custom | Custom | Custom |
Standard, Medium and Large also include AI prompt tracking (150, 300 and 600 prompts) and AI visibility dashboards (3, 6 and 12).
The $49 Starter plan
Moz describes Starter as "designed specifically for individuals managing a single website". The page does not list its limits. It is the cheapest way into Moz's link and keyword data, but ask what it caps before relying on it for client work.
The yearly price is a first-year price
The yearly figures are labelled as billed for your first year. Standard yearly saves $238, Medium $429 and Large $720. The page did not state the renewal price, so ask before you pay, and put a reminder in the calendar a month before renewal.
What Moz Pro's tiers limit in practice
Sites. Standard tracks three sites. That is your own plus two competitors, or three small clients. Medium's 10 sites is the first plan that fits an agency.
Keywords. 300 on Standard is tight. A local business tracking 30 terms across five locations already uses half of it.
Users. One, two and three users are included. Beyond that, every extra person is $49 a month.
Seats: what a team of three pays
Three routes, on our arithmetic from monthly prices:
| Route | Cost a month | What you get |
|---|---|---|
| Standard plus two seats | $197 | 3 sites, 300 keywords |
| Medium plus one seat | $228 | 10 sites, 1,500 keywords |
| Large | $299 | 25 sites, 3,000 keywords |
If three people really share one or two sites, Standard with seats is cheapest. If they handle clients, Medium plus a seat gives you far more room for $31 extra.
The Moz Pro add-on menu
| Add-on | Price |
|---|---|
| Extra user seat | $49 a month |
| Extra campaign | $10 a month |
| 200 more tracked keywords | $20 a month |
| 50,000 more pages crawled | $15 a month |
| 10,000 more keyword queries | $10 a month |
| 5 more keyword lists | $25 a month |
| 5 more link tracking lists | $25 a month |
| Extra AI visibility dashboard | $20 each |
| 100 more AI prompts | $50 |
Adding 200 keywords for $20 is often cheaper than moving up a plan. Standard plus 400 extra keywords is $139 a month, still $40 under Medium, but you stay on three sites.
The free account and the trial
A free Moz Community account gives limited access to MozBar, Keyword Explorer and Link Explorer. For checking a competitor's Domain Authority or a handful of keywords now and then, that may be all you need.
The page offers a free trial but does not say how long it lasts or whether a card is needed. Check both on the signup screen.
Cheaper or stronger alternatives
Prices from each vendor's own page on 4 October 2026, billed monthly:
- SE Ranking Core, $129. Tracks 2,000 keywords daily across 10 projects, against Moz Standard's 300 keywords. See SE Ranking pricing.
- Ahrefs Lite, $129. Five projects, one user and 750 tracked keywords updated weekly. See Ahrefs pricing and Ahrefs vs Moz.
- Semrush SEO, $139. Five websites and 500 keywords tracked daily, with a wider toolset. Semrush vs Moz covers the trade.
The Moz alternatives page and the SEO competitor analysis tools roundup go further.
For watching what competitors change rather than researching keywords, Figo is $49 a month for three competitors and reports their new pages, ads, rankings and reviews every Monday. Ours, so judge accordingly. It has no link metrics or keyword research, so it does not replace Moz.
Is Moz Pro worth it?
For a single site, Starter or Standard is a fair price for Moz's link metrics and a clean interface. For rank tracking at volume, it is expensive per keyword next to SE Ranking. Buy monthly until you know your keyword count, and do not take the yearly price without the renewal figure.
Questions people ask
Is Moz Pro free?
No, but a free Moz Community account gives limited access to MozBar, Keyword Explorer and Link Explorer. That covers occasional lookups, not ongoing tracking.
Does Moz offer a student or nonprofit discount?
Moz's FAQ says there is no student discount. Registered 501(c)(3) nonprofits are invited to contact Moz about one.
Can I cancel Moz Pro at any time?
Yes. The FAQ says you can cancel or change plans at any time. If you paid yearly, check what happens to the unused months before you cancel.
Is Moz Pro cheaper than Ahrefs?
At the entry level, yes. Moz Standard is $99 a month billed monthly against $129 for Ahrefs Lite, and Moz adds seats at $49 against $40 to $100 on Ahrefs.
See it on your own competitors
Figo checks their ads, pages, rankings and reviews every week, then tells you what to do in plain words. Set up in two minutes.
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