Brand24 vs Mention: social listening compared

Brand24 vs Mention is a choice between a listening tool that prints its prices and lets you start today, and one that has moved to a single demo-led plan since Agorapulse bought it. Brand24 starts at $199 a month billed annually, with a 14 day trial and no card. Mention, now sold as Mention by Agorapulse, shows one Company plan with Boolean search, 75+ review sites and an account manager, but no price appeared on its pricing page. For a small team that wants to start this week, Brand24 is the simpler buy. For a team already using Agorapulse, Mention is the natural fit.

Prices below were read from each vendor's own pricing page on 4 October 2026.

Brand24 vs Mention at a glance

Do not read 25 million against 1 billion as a quality gap. The two vendors count "sources" differently and neither page defines the term. Test both on your own brand name and compare what comes back.

What Brand24 costs

API access is an extra $149; the page does not say whether that is monthly. Details are on Brand24 pricing.

The limit that bites is keywords. Three keywords on Individual covers your brand, one product and one competitor. Add a second competitor or a common misspelling of your name and you are on Team at $299 a month billed annually. Mentions run out next: a brand that gets picked up by a news story can pass 2,000 in a few days.

What Mention costs

Mention's pricing page shows a "Starting at $ Per month" line with the figure blank, and every button asks for a demo. It does say that paying yearly gets two months free, offers USD, EUR and GBP, and lists historical data and API access as paid add-ons. More on Mention pricing.

Until you have a quote, there is no fair price comparison. That is itself a point for Brand24 if you are a small buyer who wants to know the number before a call.

Where Brand24 is stronger

• Price and speed. Published prices, a 14 day trial with no card, and you can be collecting mentions the same day.
• Named source breadth. Its homepage lists podcasts on Spotify, Telegram, Reddit, TikTok, TripAdvisor and the App Store alongside the usual networks, news, blogs and forums.
• Unlimited users from the Team plan, so a whole marketing team can log in without seat maths.

Where Mention is stronger

• Query depth. Boolean search with Advanced Alert queries up to 2,000 characters. That matters for a brand whose name is a common word and needs a long list of exclusions to cut noise.
• Review coverage. 75+ review sites on the Company plan.
• Agorapulse. Agorapulse announced the purchase in a post dated 22 May 2025. Mention's own Publish and Respond features are being deprecated in favour of Agorapulse, so if you publish and reply in Agorapulse already, Mention is becoming its listening layer.
• A dedicated account manager on the plan.

Brand24 vs Mention: who should pick which

Pick Brand24 if you want published prices, a no-card trial, and wide source coverage for a handful of keywords.

Pick Mention if you already use Agorapulse, need long Boolean queries to cut noise, or want review-site coverage and an account manager.

Pick neither if your mention volume is low. Google Alerts plus a saved Reddit search catches a fair share for nothing. The social listening tools roundup and Mention alternatives cover the cheaper end.

Listening is not the same as watching competitors

Both tools report what people say. Neither tells you what a competitor did: launched ads, rewrote its pricing page, picked up a run of reviews. The difference is explained in social listening vs social monitoring.

If knowing what named competitors changed each week is the real job, Figo reports their ads, page and pricing changes, reviews and the Reddit threads that mention them in a Monday briefing, from $49 a month. Ours, so judge accordingly. It has no sentiment analysis and does not listen across the web, so it does not replace either tool; Figo vs Brand24 covers where the two overlap.