Competitors App alternatives in 2026
Competitors App charges per competitor, $14.90 a month each under an October offer, and watches a rival's emails, social and site changes. Here is where it is strong, where it stops, and what else covers the same ground.
Competitors App is one of the cheapest real competitor monitoring tools on the market, and it deserves more credit than it gets. At $14.90 per competitor a month under its October offer it does things that tools charging far more do not.
Prices below were read from each vendor's own pricing page on 4 October 2026.
What it costs
| Plan | Price |
|---|---|
| Business AI | $29.80 per competitor a month, $14.90 under the October offer |
| Business Plus AI | $39.80 per competitor a month, $19.90 under the October offer |
| Custom | Not published |
| LinkedIn add-on | $6.95 per competitor per month |
| Extra user | $14.95 a month |
The per competitor pricing and the add-ons matter. Six competitors on Business AI come to $89.40 a month at the offer price, or $178.80 at the regular price, and LinkedIn on all six adds $41.70 on top. Price it for the number of competitors and the add-ons you will actually use, not from the headline.
What it does well
Email tracking. It subscribes to your competitors' mailing lists and shows you what they send. This is the standout feature and very few tools do it. Seeing a rival's actual promotional calendar is more useful than most analytics.
Website change detection. Page changes, new pages, with screenshots.
Social posting. Facebook, Instagram, X, YouTube and LinkedIn as a paid add-on.
Price. Under $20 per competitor at the offer price is unusual in this category, where $99 to $400 a month is normal. The bill grows with every competitor you add, so it is cheapest for a short list.
Where it stops
Paid ads. Ad coverage is thin compared to tools built for it. If knowing exactly which Google, Meta and TikTok creatives are live is central to your work, this is not the depth you want.
Search data. Keyword and competitor ranking coverage is light. It is a change detector, not an SEO platform.
Interpretation. You get a feed of changes. Deciding which of the 40 things that happened this week matters is your job.
The alternatives
| Tool | From | Best at | Watch out for |
|---|---|---|---|
| Competitors App | $14.90 per competitor/mo (October offer) | Email tracking, cheap change detection | Per competitor pricing, add-ons, thin ads and search data |
| Visualping | Free, then $14/mo | Precise page change alerts | One page per monitor, no context |
| Kompyte | No public price | Enterprise battlecards and sales enablement | Sales call, enterprise pricing |
| Semrush | $139/mo | Search depth, paid search in a separate toolkit | Price, and it does not watch email |
| Figo | $49/mo | Every marketing channel, and a Monday briefing | Newer, no email tracking |
Visualping is the cheapest way to watch specific pages. Free for 5 pages and 150 checks a month, then from $14 a month billed monthly ($10 billed annually) up to $350 a month ($250 billed annually) for the largest Business plan. It will tell you a pricing page changed. It will not tell you what changed commercially or what to do about it.
Kompyte is the enterprise end: battlecards, Slack alerts, sales enablement, CRM integration. No published price, which means a sales process and an enterprise contract.
Semrush at $139, $199, $299 and $549 a month for its SEO plans, billed monthly, is a different animal. Deep on search, with paid search research in a separate Advertising toolkit from $99 a month billed annually and social in a separate toolkit too. Nothing on email or product changes.
Where Figo sits
Honest version: for one or two competitors Competitors App is cheaper than Figo, and if email tracking is the feature you came for, buy it. We do not do that.
Figo is $49 a month for three competitors, $99 for eight, $249 for twenty across five client workspaces. What you get for the difference:
Ads properly. Google, Meta and TikTok ad libraries checked weekly, with creatives, landing pages, first and last seen dates, and verification that the advertiser is actually the company you are tracking rather than a name match.
Search data included. Rankings, traffic estimates, new and lost keywords and top pages, with your own site tracked alongside for comparison.
A written briefing. Monday morning, plain English, what changed and what we think it means. Not a feed to interpret.
No per competitor add-ons. The price on the page is the price.
If your budget is genuinely $15 a month for one competitor, Competitors App is the right answer and we would rather say so than pretend otherwise. If you have $49 and want ads, search and social covered properly, that is what we built.
Questions people ask
What does Competitors App cost?
Two published plans read on 4 October 2026, both priced per competitor per month and paid monthly. Business AI is $29.80 and Business Plus AI is $39.80, halved to $14.90 and $19.90 by an October offer the page says you keep if you subscribe now. A Custom plan has no published price. LinkedIn tracking is a $6.95 per competitor per month add-on, extra users are $14.95 a month each, and there is a 15 day free trial.
Is Competitors App good?
For the money it is one of the better deals in the category, especially the email tracking. The limits are depth on paid ads and search data, and add-ons that inflate the sticker price.
What is the main thing it does that others do not?
It subscribes to a competitor's mailing list and shows you their emails. Almost nobody else does that, and it is genuinely useful.
Does it track AI recommendations?
No. If you want to know whether ChatGPT names you when buyers ask, that is a separate capability and very few tools have it yet.
See it on your own competitors
Figo checks their ads, pages, rankings and reviews every week, then tells you what to do in plain words. Set up in two minutes.
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