The best BigSpy alternatives in 2026

BigSpy alternatives split by the job you hired BigSpy for. If you browse millions of ads looking for winning creatives and products, the alternatives are other ad databases: AdSpy, PowerAdSpy, Minea and PiPiAds. If you mostly look up the same few competitors, the free ad libraries already do that, and a monitoring tool can do it for you every week.

Prices below were read from each vendor's own pricing page on 4 October 2026. BigSpy's page showed monthly prices; its yearly toggle advertises 20% to 30% off, but the yearly figures did not display, so they are left out here.

What BigSpy costs, and where the walls are

Every plan includes unlimited queries and TikTok Shop data. The reasons people leave are mostly visible in that table.

Starter is Meta only. $69 buys Facebook and Instagram. The moment you need TikTok or Google, the price more than doubles to $159.

One seat per plan. A second person means Scale at $399, which is $240 a month more than Growth for the same networks.

Caps on the things you do most. Starter tracks 100 creatives and allows 50 downloads a day; Growth raises that to 500 tracked creatives and 300 downloads. Heavy creative research hits those quickly.

You may not need a database at all. If most of your searches are the same five advertisers, you are paying for discovery you do not use.

BigSpy alternatives compared

AdSpy, for Meta depth

AdSpy has one plan at $149 a month, which its homepage calls "an introductory offer" with "virtually unlimited usage". It covers Facebook and Instagram and claims a database of more than 211.9 million ads across 225 countries and 88 languages.

Pick AdSpy if Meta is your only channel and you search heavily enough for BigSpy's lower-plan caps to get in the way. Our BigSpy vs AdSpy comparison goes plan by plan.

PowerAdSpy, cheapest if you pay yearly

Basic is $69 monthly or $27 a month billed yearly ($331 upfront) for Facebook and Instagram. Standard at $99 monthly ($39 yearly) adds Pinterest and the Google Display Network. Google Search, YouTube and native ads arrive on Platinum ($279 monthly, $83 yearly), and TikTok only on Palladium ($399 monthly, $119 yearly). Trials cost $1 or $7 for 3 days.

Pick PowerAdSpy if you are happy to commit for a year and want the lowest price per month.

Minea, for e-commerce

Minea is built for product research. Starter is $49 monthly or $34 a month billed yearly; Premium is $99 or $69 and adds a brand tracker and notifications for 10 shops. Every plan lists Meta ads alongside shop and influencer data. TikTok, Pinterest and Snapchat ads are marked "coming soon" on its pricing page.

Pick Minea if you are hunting for products to sell, not watching a competitor's brand.

PiPiAds, for TikTok

PiPiAds is TikTok first, with Facebook too. Basic is on offer at $49 a month (list price $69) and Advanced at $99 (list $159), shown as a flash sale with a countdown, so treat those as sale prices. It is credit based: each result in a list costs 1 credit and opening an ad's details costs 20. More options are in our TikTok ad spy tools roundup.

Pick PiPiAds if TikTok creative is the main thing you research.

The free ad libraries

The Meta Ad Library shows the active ads of any Facebook page across Facebook and Instagram. Google's Ads Transparency Center shows a verified advertiser's ads by region and date. TikTok's Commercial Content Library lets you search by advertiser name or keyword and target country. All three are the platforms' own data, and all are free.

What they lack is the discovery layer BigSpy sells: searching across every advertiser by niche, product or engagement, and downloading creatives. If you already know whose ads you want, start here.

Pick the libraries if you can name the advertisers you care about.

Figo, for watching named competitors

Ours, so judge accordingly. Figo is not an ad database. You give it your competitors, and once a week it reads the Google Ads Transparency Center, the Meta Ad Library and the TikTok Ad Library for each one, then emails you (and optionally posts to Slack) the ads that are new since last week. The same check covers their pages, pricing, rankings, Instagram and Facebook posts and reviews, written up in a Monday briefing.

$49 a month for 3 competitors, $99 for 8, $249 for 20 across 5 client workspaces. There is no free plan; new accounts get a 7 day trial of Starter with no card.

What Figo does not do: browse millions of ads for winning creatives, sort by engagement, download creatives, estimate spend, or cover Pinterest, Yahoo, Unity or Twitter ads. If that is your job, keep an ad spy tool.

Pick Figo if you want to be told when a named rival launches ads, rather than remembering to go and look.

Picking a BigSpy alternative

• Meta only, heavy daily search: AdSpy, or an AdSpy alternative if the single plan does not suit you.
• Several networks at the lowest monthly cost, paid yearly: PowerAdSpy.
• Product research for a store: Minea.
• TikTok creatives: PiPiAds.
• A short list of known competitors: the free libraries, or Figo to check them every week.

The wider field, including paid search and display tools, is in our roundup of ad spy tools.