Figo vs Kompyte
An enterprise competitive intelligence platform against a weekly monitor at a published price. Which one fits which team, honestly.
Kompyte is an enterprise competitive intelligence platform, now part of Semrush. Figo is a weekly competitor monitor at a published price. They overlap on monitoring and diverge completely on everything else.
The honest summary
If you have a sales team of thirty losing deals to two named competitors, buy Kompyte and do not read the rest of this page. Battlecards in the CRM at the moment a rival's name appears on a deal is a real capability, it is what they are built for, and we do not have it.
If you are a marketing team of one to five who want to know what competitors are doing, an enterprise platform is a lot of machinery you will not use.
Price and commitment
| Kompyte | Figo | |
|---|---|---|
| Published price | No | Yes: $49, $99, $249 |
| Buying process | Demo, sales cycle, annual contract | Card, self serve |
| Typical commitment | Annual | Monthly |
| Implementation | Onboarding period | Minutes |
The absence of published pricing is information. It means pricing varies by seats, competitors and services, and it means a sales process. Neither is a criticism; it is how enterprise software works and there are reasons for it.
What Kompyte does that we do not
Battlecards and sales enablement. The centre of their product. Intelligence curated into cards, delivered inside Salesforce, Slack or Teams when a competitor is mentioned.
Win-loss workflow. Tying competitive intelligence to closed deals. This is where the best competitive insight comes from and we have nothing for it.
CRM integration. Competitive context attached to opportunities.
Sales adoption tracking. Knowing whether anyone actually read the battlecard, which is the question every competitive intelligence programme eventually faces.
Semrush integration. Being inside Semrush means a tighter connection to their search data.
Enterprise governance. SSO, permissions, audit, a contract, an account manager.
What we do that they do not
A published price. $49 for three competitors, $99 for eight, $249 for twenty across five client workspaces.
AI visibility. Ten buyer questions across ChatGPT, Claude, Gemini and Perplexity every week, recording who gets named and what sources get cited, competitors measured in the same run. This is new enough that most platforms are still adding it.
TikTok ads. We check the TikTok Commercial Content Library alongside Google and Meta, with advertiser verification.
A written briefing. Six sentences on Monday in plain words, rather than a platform to log into.
Same day setup. Add a domain, get a first check.
What both do
Website and page change monitoring. Content tracking. Ad monitoring. Search visibility. Alerts.
Kompyte's coverage is broader on sources. Ours is weekly, verified and summarised. Neither of those is strictly better; they suit different sizes of problem.
The three questions that decide it
How many people will consume this weekly? Under five, an enterprise platform is over specified. Over twenty, the distribution layer is the entire value and you need it.
Do you lose deals to a specific named competitor often enough to count them? If you cannot name the competitor and roughly how many deals, there is no battlecard to build and you are buying an empty frame.
Is there someone whose job includes maintaining it? Enterprise CI platforms decay fast without an owner, and a battlecard nobody has updated in eight months is worse than none because sellers quote it.
Two yeses and an owner: book the Kompyte demo. Otherwise you probably want the cheaper thing and a shared document for battlecards, which genuinely does cover most of the value at ten people.
We would rather say that plainly than sell you a tool that gets cancelled in month four.
Questions people ask
What does Kompyte cost?
They do not publish pricing. It goes through a sales process and, like the other enterprise platforms in this category, expect a four figure monthly commitment on an annual contract.
Is Kompyte better than Figo?
For a company with a large sales team losing deals to named competitors, yes, clearly. The battlecard and sales enablement layer is the product and we do not have one.
What is the main difference?
Kompyte distributes intelligence to a sales organisation. Figo delivers intelligence to a marketing team. Different jobs, very different prices.
Does Kompyte being owned by Semrush matter?
It means tighter integration with Semrush's search data, which is a genuine advantage if you already use Semrush.
See it on your own competitors
Figo checks their ads, pages, rankings, reviews and AI answers every week, then tells you what to do in plain words. Set up in two minutes.
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