See every moveyour competitors make

Competitor monitoring software for marketing. Figo checks their ads, pages, rankings and reviews every week, then tells you what to do.

Start free trial See a sample briefing

7 days free. No card needed.

Add competitor

Everything in one place

Every channel your competitors use,tracked for you in one list

Rankings and traffic

See how much traffic each competitor gets from Google, which keywords they rank for, and which ones they just won or lost.

New pages and blog posts

Figo checks their site every week. When they add a page or post a blog, it is in your next briefing.

Google Ads

Every ad they are running right now, when it started, and the page it sends people to.

Meta and TikTok ads

Their Facebook, Instagram and TikTok ads in one grid. Every new creative shows up in your next weekly check.

Social posts

New Instagram, Facebook and Reddit posts counted each month, so you know who is loud and who went quiet.

What changed this week

Figo reads all of it and tells you in plain words what each competitor is pushing and why it matters.

Who uses Figo

Built for the people who have to answer for what competitors do.

AgenciesA briefing per client, and a report to sendTwenty competitors across five client workspaces, each with its own Monday briefing and a client report link that carries your logo.See how
Marketing teamsKnow what deserves a responseThe week ordered by what actually moved, measured against your own numbers, with the evidence attached.See how
Small businessOne email, no analyst neededFive minutes to set up. After that, a plain-English summary every Monday and nothing to log into.See how

One list.
Every competitor.

Add your competitors. Figo puts traffic, keywords, pages, ads and posts side by side so you can see who is winning at a glance.

CompetitorsSeptember vs April
NameTrafficKeywordsNewActivity
Stripe1.3M -24%66K+30KHigh
Lemon Squeezy5.3K -20%649+357Medium
Dodo Payments2.0K +293%958+648High
Polar1.7K -59%116+64Low
Dodo Payments’ search traffic is up 4x since April

Click in and see
exactly what they did

Open any competitor to see which pages bring them traffic, which keywords they rank for, and every ad and post they published.

Top pages

Dodo Payments, Google visits a month

/293
/blogs/lemonsqueezy-review206
/blogs/openai-billing-model185
/blogs/swift-code-vs-bic-explained77
/blogs/square-fees-explained76
Their Lemon Squeezy review is top 10 for 6 searches

Plain words,
not spreadsheets

Every Monday Figo tells you what changed and what to do about it. No charts to decode.

Dodo Payments is writing about its rivals

This month

  • Review pages on Lemon Squeezy and Polar now rank on Google. The Lemon Squeezy one is top 10 for 6 searches.
  • 648 of their 958 keywords are new this month.
  • Search traffic is about 4x what it was in April.
What to do: Search your own name plus “review” and “alternative”. If a rival’s page is what comes up, publish your own comparison first.
DDodo Paymentsdodopayments.com
@dodopayments dodopayments dodopayments

Traffic a month

2.0K 4x

Keywords

958 +69

New keywords

648

Top 10

50 +11

Top 3

5

Activity

High

Google rankings, this month

  • New keywords648
  • Moved up175
  • Moved down118

Estimated Google traffic, 6 months

2026-042026-09

Why Figo

This is Figo. Your competitors'marketing, on one screen.

We built Figo because the big SEO tools are too hard for most people. Figo does the digging and hands you the answer.

About us

Pricing

Simple prices.No hidden extras.

Prices in US dollars, billed monthly. Every account gets 7 days of Starter free once its email is confirmed, no card needed. Cancel any time.

Compare every plan feature by feature

Starter

For one business that wants to know what its three closest rivals are doing.

$49/ month

Track 3 competitors.

Start 7 day free trial

What you get:

  • 3 competitors, a full check every week
  • Rankings, traffic, pages and blog posts
  • Google, Meta and TikTok ads
  • Instagram, Facebook and Reddit posts
  • A plain-English briefing every Monday
  • Email and Slack alert when a new ad or page shows up
  • Ask Figo: 30 questions a day
Recommended

Growth

For marketing teams that watch the whole market, not just the top three.

$99/ month

Track 8 competitors.

Start free on Starter

The 7 day free trial runs on Starter. Choose Growth during the trial or after it.

Everything in Starter, plus:

  • 8 competitors
  • Ask Figo: 60 questions a day

Agency

For agencies that spy for many clients and want their own name on the reports.

$249/ month

20 competitors across 5 client workspaces.

Start free on Starter

The 7 day free trial runs on Starter. Choose Agency during the trial or after it.

Everything in Growth, plus:

  • 20 competitors, 5 client workspaces
  • Your logo on each client's web report
  • A separate Monday briefing for each client
  • Swap up to 10 competitors every 30 days
  • Ask Figo: 100 questions a day per client

Enterprise

For groups and large agencies that need more volume and a contract.

Custom

Built around your client list.

Talk to us

Everything in Agency, plus:

  • 60+ competitors, 15+ workspaces
  • Invoiced on a contract
  • Dedicated support and an SLA

FAQ

Answers on data,setup and price