See every moveyour competitors make

Competitor monitoring software for marketing. Figo checks their ads, pages, rankings, reviews and AI answers every week, then tells you what to do.

Start spying See a sample briefing

Add competitor

Everything in one place

Every channel your competitors use,tracked for you in one list

Rankings and traffic

See how much traffic each competitor gets from Google, which keywords they rank for, and which ones they just won or lost.

New pages and blog posts

Figo checks their site every week. When they add a page or post a blog, it is in your next briefing.

Google Ads

Every ad they are running right now, when it started, and the page it sends people to.

Meta and TikTok ads

Their Facebook, Instagram and TikTok ads in one grid. Every new creative shows up in your next weekly check.

Social posts

New Instagram, Facebook and Reddit posts counted each month, so you know who is loud and who went quiet.

What changed this week

Figo reads all of it and tells you in plain words what each competitor is pushing and why it matters.

Who uses Figo

Built for the people who have to answer for what competitors do.

AgenciesA briefing per client, ready to sendTwenty competitors across five client workspaces, each with its own Monday email and your logo on it.See how
Marketing teamsKnow what deserves a responseThe week ordered by what actually moved, measured against your own numbers, with the evidence attached.See how
Small businessOne email, no analyst neededFive minutes to set up. After that, a plain-English summary every Monday and nothing to log into.See how

One list.
Every competitor.

Add your competitors. Figo puts traffic, keywords, pages, ads and posts side by side so you can see who is winning at a glance.

CompetitorsLast 30 days
NameTrafficKeywordsPagesAdsActivity
Northwind Digital181K +8%8.4K+2163High
Brightline Software84K +12%3.2K+1418High
Kestrel Supply41K -3%2.1K+37Medium
Harbour Dental36K +1%1.9K+24Low
Northwind Digital added 21 pages this month

Click in and see
exactly what they did

Open any competitor to see which pages bring them traffic, which keywords they rank for, and every ad and post they published.

Top pages

Northwind Digital, visits a month

/google-ads-agency12,400
/seo-agency-pricing9,100
/blog/how-much-does-seo-cost6,800
/web-design-services4,200
/case-studies2,100
/google-ads-agency is up 42% since June

Plain words,
not spreadsheets

Every Monday Figo tells you what changed and what to do about it. No charts to decode.

Northwind Digital is pushing Google Ads

This week

  • Published 11 pages. 7 target a city plus Google Ads agency.
  • Launched 6 new Google Ads. 4 point to /google-ads-agency.
  • Meta ad activity is up 37%. Traffic is up 18%.
What to do: Check your own Google Ads page. They are building a lead funnel around it.

Who uses Figo

Built for ambitious marketing teams.Loved by people who hate spreadsheets.

S

“We used to spend Friday mornings clicking through five competitor sites. Now Figo sends us a list on Monday and we are done in ten minutes.”

Sam R.
Marketing lead
P

“I am not an SEO person. Figo shows me which pages bring our competitors traffic and I just tell the team to write better ones.”

Priya M.
Founder
T

“We saw a competitor launch 12 new Google Ads in one week. We would never have caught that on our own.”

Tom K.
Agency owner

We are here to help you set up anytime.

Start spying
BBrightline Softwarebrightlinesoftware.com
@brightlinehq @BrightlineSoftware @brightline-software

Traffic a month

44K +12%

Keywords

3.6K +187

New pages, 30d

12

Ads running

40 +6

Social, 30d

14 +3

Activity

High

Where they are pushing, 30 days

  • New pages12
  • Instagram posts8
  • Google Ads started6
  • Facebook posts6

Estimated Google traffic, 12 months

2025-092026-08

Why Figo

This is Figo. Your competitors'marketing, on one screen.

We built Figo because the big SEO tools are too hard for most people. Figo does the digging and hands you the answer.

About us

Pricing

Simple prices.No hidden extras.

Prices in US dollars, billed monthly. No free plan, cancel any time.

Compare every plan feature by feature

Starter

For one business that wants to know what its three closest rivals are doing.

$49/ month

Track 3 competitors.

Choose Starter

What you get:

  • 3 competitors, a full check every week
  • Rankings, traffic, pages and blog posts
  • Google, Meta and TikTok ads
  • Instagram, Facebook and Reddit posts
  • AI visibility: 10 buyer questions, every two weeks
  • A plain-English briefing every Monday
Most popular

Growth

For marketing teams that watch the whole market, not just the top three.

$99/ month

Track 8 competitors.

Choose Growth

Everything in Starter, plus:

  • 8 competitors
  • AI visibility: 10 buyer questions, every week
  • Keyword gap: what they rank for and you do not
  • Email alert when a new ad or page shows up
  • Export any table to CSV

Agency

For agencies that spy for many clients and want their own name on the reports.

$249/ month

20 competitors across 5 client workspaces.

Choose Agency

Everything in Growth, plus:

  • 20 competitors, 5 client workspaces
  • AI visibility: 10 questions per client workspace, every week
  • Your logo on every report
  • Monday briefing emailed to each client
  • Swap competitors any time

Enterprise

For groups and large agencies that need volume, API access and a contract.

Custom

Built around your client list.

Talk to us

Everything in Agency, plus:

  • 60+ competitors, 15+ workspaces
  • AI visibility: custom question sets
  • API access
  • SSO and audit log
  • Dedicated support and an SLA

FAQ

Answers on data,setup and price